// Solution

Website

// Client

IPC Wealth

// Industry

Wealth Management

// Tech

Scroll-driven motion, needs-based personalization, bilingual content model, brand design system, accessibility

A Living Experience That Adapts to Every Advisor

Interactive Advisor Experience

We transformed IPC Wealth's advisor recruitment brochure from a page-turning e-book into a modern interactive experience that reads beautifully on a phone, reorders itself around each advisor's goals, and lets the client art-direct it live.

// Overview

From page-turning e-book to living experience

IPC Wealth's case for joining was strong, but it lived in a page-turning e-book that fought advisors on their phones and gave every reader the same story. We reimagined it as a scroll-driven experience on IPC's own brand system, with needs-based paths for growth, upmarket and succession, full French, and a live Tweaks panel so the IPC team could shape the art direction in the room.

Key Benefits

  • A live Tweaks panel: switch photography, accent colour, theme, type scale and motion in one click, with every setting saved to a shareable link
  • Needs-based paths that reorder the story for growth, upmarket and succession-minded advisors
  • Mobile-first, with scroll that is never taken away from the reader
  • English and French from a single content source, plus a second skin for investors
  • Accessible by design: reduced motion, WCAG AA contrast in light and dark, full keyboard use

// Gallery

See it in action

// The INNO impact

One system, every advisor, any audience

IPC gets more than a digital brochure. With content kept apart from design, the next piece is a content swap, not a new project, and the team can art-direct the experience live, then share the exact result with a link.

The Tweaks panel changed the conversation. Instead of debating mockups, IPC could try a gold accent, a duotone photo treatment or the French version on the spot, see it instantly, and send the exact setup to their team with a single link.

Ben Kennedy

Ben Kennedy

Design Manager & Project Lead, Innovasium