// Solution
Website
// Client
IPC Wealth
// Industry
Financial Services / Wealth Management
// Tech
Interactive eBook, Brand System Implementation, Bilingual (EN/FR), Personalised Advisor Versions, Motion Design, Accessibility, Responsive Design
Bringing the Human Side of Financial Advice to Life
Interactive eBook Rebrand
A rebranded, bilingual interactive eBook that carries IPC Wealth's new identity into a 12-page story about the value of financial advice, with personalised versions advisors can share with their clients.
// Overview
Carrying a New Brand Into Every Page
When Investment Planning Counsel became IPC Wealth, its Advice Your Way eBook needed to grow with the brand. Innovasium reshaped the experience into 12 easy-to-scroll pages in English and French, applying the new identity throughout while keeping every advisor's personalised version intact. The result helps Canadians see the real value of trusted advice, or as the eBook puts it, "a return on life, not just a return on investment."
Key Benefits
- Rebranded to the IPC Wealth identity across all 12 pages
- Fully bilingual experience in English and French
- Personalised advisor versions, ready to share with clients
- Animated statistics that bring key findings to life
- Accessible by design, with screen reader and reduced-motion support
// Gallery
See it in action
// The INNO impact
Letting the Human Story Lead
We worked side by side with IPC Wealth, presenting design options for each page so their team could choose the direction that felt right. The result is a calm, confident eBook that puts the human side of advice first. It went live in October 2026.
Advice Your Way has always been about the people behind the numbers, and IPC Wealth's new brand let us lean into that. Rebuilding every page around clear, confident type, then carrying it through in English and French, was a project I'm really proud of.
Ben Kennedy
Design Manager & Project Lead, Innovasium
