PAAB CODE

PAAB is an independent review agency whose primary role is to ensure that healthcare product communication for prescription, non-prescription, biological and natural health products is truthful, accurate, balanced, and evidence based, and reflects the current and best practice. PAAB monitors trends in health product advertising and promotion, and adjusts its Code and practices as required to fulfill its mandate. Innovasium created a searchable and printable online manual to guide users to create successful health communication submissions.
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