// Solution

AI

// Client

Pharmaceutical Advertising Advisory Board (PAAB)

// Industry

Healthcare / Pharmaceutical Regulation

// Tech

Agentic AI; Large Language Models; Workflow Orchestration; Document Intelligence; Human-in-the-Loop Systems

Transforming Regulatory Workflows with Agentic AI

PAAB ExpanseAI Platform

An agentic AI platform that orchestrates complex regulatory review workflows, improving consistency and elevating expert decision-making.

Overview

Modernizing Regulatory Review Through Agentic AI

Innovasium partnered with PAAB to design and implement ExpanseAI, an agentic AI platform that transforms how pharmaceutical advertising is reviewed. Rather than relying on a single model, the system orchestrates multiple AI agents aligned to real-world regulatory workflows, enabling structured analysis of submissions while supporting expert reviewers.

Key Benefits

  • Agent-based workflow orchestration aligned to real regulatory review processes
  • Automated claim identification and reference mapping from unstructured submissions
  • AI-assisted compliance analysis against PAAB Code and regulatory frameworks
  • Structured, claim-level insights that guide reviewer focus and decision-making
  • Human-in-the-loop system ensuring expert oversight and regulatory accuracy

// Gallery

See it in action

// The INNO impact

From Process Burden to Expert Focus

By shifting effort away from manual validation and toward expert judgment, ExpanseAI enables faster, more consistent reviews while reinforcing the role of human expertise in a highly regulated environment.

This project demonstrates how agentic AI can augment—not replace—expert workflows. By structuring complexity and preserving human oversight, we created a system that scales regulatory review without compromising rigor.

Daniel Hageman

CEO & Digital Strategy Lead, Innovasium