You’ve probably noticed that every marketing article lately features the Internet and the exploding interactive market. Marketers in every industry are realizing returns from investing in web and interactive marketing, using innovative techniques to reach the consumer including viral marketing, consumer generated content, e-learning, multimedia, games, online contests and promotions, and e-communications.

Innovasium is making an impact for its clients in the interactive market. We create award winning web marketing experiences by combining cutting-edge technology with brilliant creative. Here are some examples of recent client success stories:

Cadbury Creme Eggs and Mini Eggs are extremely popular at Easter. To help Cadbury build brand equity online, Innovasium developed CadburyEaster.com. The site focuses on building brand equity, interactive multimedia entertainment, and customer loyalty. It even features an interactive storybook where consumers can read, listen or watch Robert Munsch’s exclusive Cadbury Easter story. It’s cute. It’s fun. It’s “Clucking Bunny” amazing!

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CadburyEaster.com

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Easter Case Study

Earlier this year we combined two of our passions - hockey and technology - with the launch of TPSHockey.com. Innovasium led every aspect of this campaign: the creative design, the photo shoots of Hockey superstars Rick Nash and Henrik Lundqvist and, of course, the development of the interactive technology for the site. If you have a product catalog you need to take online or are a hockey player, you’re going to want to visit this site. Check out its locker rooms and interactive equipment Selectors and Compariators. You may even be inspired to get those new R8 gloves or that new R8 composite stick that you deserve!

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TPSHockey.com

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TPS Case Study

Occulogix needed a new B2P (Business to Professional) website for their glaucoma division, to inform and educate physicians about their SOLX Gold Shunt. Innovasium built SOLX.com using our ForeFront Advance e-learning system. The site enables physicians world-wide to participate in online training and prepare for certification. E-learning eliminates the cost of travel and the challenge of coordinating busy professional schedules. In the medical world, where face-time with doctors is at a premium, the new SOLX.com site is an effective tool for Occulogix to build credibility with physicians.

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SOLX.com

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SOLX Case Study

If the eyes of the whole world were going to be on you for the 2007 Canadian Open, you’d want to look your best. Angus Glen Golf Club, Host of the Canadian Open this July, is ready and looking good. They’ve invested in updating their North Course, their clubhouse and their website. AngusGlen.com now features extensive information and improved visuals. The site was rebuilt using Innovasium Forefront Content Management System, enabling Angus’ staff to update all the exciting events efficiently and easily themselves. Innovasium worked closely with Angus Glen to develop an integrated marketing plan with both traditional media and interactive media, allowing them to present a consistent look and clear message. We’re excited to be their online partner as the world comes to put them to the test this summer.

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AngusGlen.com

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Angus Glen Golf Club Case Study