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Cadbury Adams has committed millions of dollars to marketing and promoting UNICEF – including $500,000 for UNICEF to use to build schools in Africa. The cadburyunicef.ca website has been an important part of an integrated marketing campaign intended to build awareness, educate and encourage Canadians to support UNICEF.
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Connect. Interact. Achieve. Cadbury Unicef Case Study
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Imported from France, Poulain Chocolatier wanted to build brand awareness in North America. Poulainchocolate.com communicates the brand’s positioning as premium, sensually satisfying chocolate.
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Connect. Interact. Achieve. Poulain Case Study
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Trident gum has always had enjoyed being the gum most recommended by dentists and with Trident’s B2P (business-to-professional) e-commerce site, dentists can easily order, purchase and receive Trident gum to distribute to their patients. This website not only builds Trident’s brand with dentists and consumers, it also helps the dentist to build patient loyalty.
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Connect. Interact. Achieve. Trident Dental Case Study
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