Website:

uniteforchildren.ca

Platform:

Innovasium ForeFront CMS, Flash, Innovasium Hybrid SEO

Connect.

Interact.

Achieve.

UNICEF Canada wanted to Unite Canadians For Children and Against Aids. Uniteforchildren.ca provides one place to inform Canadians about this critical issue. UNICEF is able to communicate their 4-P priorities - Preventing (mother to child transmission), Providing (pediatric treatment), Promoting (the prevention of HIV in adolescents and young people) and Protecting (and supporting orphaned and vulnerable children). They are also able to share incredible personal stories, educate Canadians about various countries affected by AIDS and thank partners for their generosity. UNICEF can use their website to help make this the last generation to bear the brunt of AIDS.

Uniteforchildren.ca engages Canadians through interactivity. Users can scroll across photos and learn how celebrities and others devote theirtime and energy to helping children with AIDS. Users can initiate theirown fundraising event by downloading a tool kit & posters. They can watch Gwyneth Paltrow share “The Gift” story of a life impacted by AIDS. Most importantly, engaged Canadians can participate in the cause and make a donation that know can make a difference.

Uniteforchildren.ca has significantly helped UNICEF to reach their fundraising goals. Additionally, it has provided a one-stop resource of information for external and internal partners. Winning Adobe Site of the Day increased traffic to uniteforchildren.ca by 400% and tripled the average time spent on the site.