Website:

Trident Dental Professional Program

Platform:

ForeFront, Merchant, Accessible, Bilingual

Industry:

Healthcare + Pharmaceutical

Connect.

Interact.

Achieve.

The Trident Dental Professional Program reaches its target online with an interactive B2P (Business to Professional) e-commerce website. The website allows dental professionals to purchase Trident Gum online at discounted rates and distribute the gum to their patients.

This program builds both the Trident brand and the dentist's patient loyalty. The dentist provides an added-value to their patient by offering a product that doesn't cause cavities and promotes good oral health. The Trident brand benefits from a trusted endorsement fromthe patient’s own dentist.

The Trident Dental site is built on Innovasium’s Merchant e-commerce software platform. The site functions as a very easy-to-use retail style store front. Dentists select which product or type of gum they would like to order. They can select from a list or view the images of the packs to make selections. Similar to purchasing gum at the grocery store, packs can be clicked and dragged into the grocery cart. Prompts ask how many packs of each brand are to be ordered. Minimum and maximun orders are checked. Totals are immediately tallied. The secure check out process is an easy transaction with taxes and shipping charges clearly identified prior to finalizing the order. The order process is effortless and intuitive. Past orders can be viewed and conveniently reordered. Additional benefits include 24/7 online ordering, the ability to track the order once placed and the ability to easily update and manage profiles.

Trident has the option of placing Specials and Promotions for dentists to view when they log on the site. These offers increase the value available to the dentists.

Trident also gathers valuable customer information from the dental community through a survey that the professionals complete prior to registering for entry to the site on their initial visit. This intelligence provides Trident with direction for marketing initiatives and results in better service and product offerings to this demographic.

Trident is very pleased with the response from the dental community. A high volume of daily orders are being placed with a 100% success rate of fulfillment. Trident is very committed to encouraging good oral health. Trident appreciates the recognition and support of dental professionals in both Canada and the United States.