Website:

poulainchocolate.com

Platform:

ForeFront, Hybrid, Bilingual

Industry:

Consumer Packaged Goods

Connect.

Interact.

Achieve.

Poulain Chocolatier has firmly positioned itself as an exclusive and highly desirable chocolate. Poulain is “possibly the most sensual chocolate in the world”. The purpose of the new website was to support the brand, build on brand equity and create further awareness and desire for the product. Poulain also wanted to promote their gorgeous line of Premium Gift Chocolates during the Holiday Season.

Provocative images create drama within the site and integrates with the offline campaign. Inspiration for using Poulain chocolates in cooking is suggested thorough tempting desserts and luscious photography. Knowledge and craving of chocolate is gained through education about chocolate and food pairings including wine, liqueurs, coffee, dried fruits and other delicacies. The chocolate lover is drawn into the desirable, tantalizing world of Poulain.

The Poulain site has seen an increase in traffic as the web address has been released in new print and offline campaigns. The site has clearly supported the Poulain brand and contributed to building online awareness.