Website:

cadburyeaster.com

Platform:

Innovasium ForeFront CMS, Flash, Bilingual, SEO

Connect.

Interact.

Achieve.

Cadbury's Mini-Eggs and Creme Eggs are synonymous with Easter. Cadbury wanted to extend the Cadbury Easter experience beyond the Easter Egg Hunt to an interactive online experience. The Cadbury Easter site builds an already strong relationship and loyalty with the consumer. It extends the Cadbury chocolate experience and builds brand affiliation with another Canadian favourite, Robert Munsch.

Cadbury Easter rewards loyalty by offering a fun, interactive online experience. Cadburyeaster.com features Robert Munsch, Canada's most renowned children's author, who wrote an Easter story specifically for Cadbury. Children and parents can listen, read or watch Munsch's story called "Chocolate Me" by entering the secret code found inside the Cadbury Egg Hunting Kit and Chocolate Hollow Egg products. The site also features "Flying Bunny" a fun-for-all ages game that challenges players to help the Easter Bunny deliver Cadbury Mini Eggs to homes.

Cadburyeaster.com was extremely popular with many people enjoying the full interactive Cadbury / Munsch experience using the secret codes. The site delivered on Easter morning with a flood of visitors interacting with the Munsch story and video. The site also won the Adobe Site of the Day Award.